Rethinking Growth In today’s fast-paced business world, growth is the ultimate goal. When the strain of increased demand starts to show, the knee-jerk reaction for many leadership teams is simple: hire more people. Stop. Take a breath. At CREE Consulting, we see this all the time. Companies confuse headcount with capacity. They throw bodies at bottlenecks, resulting in rising overhead, diminished morale, and a condition we call Process Disorder. The truth is, in many organiza