🏁 Halftime: How Will You Finish the Game?

Welcome to June — the halftime mark of the business year.

If the first half of 2025 felt like a rollercoaster, you’re not alone. From shifting administrative priorities to global tariff adjustments and economic fluctuations, many small businesses have felt the impact. The playbook we started the year with may no longer apply — and that’s okay.

At CREE Consulting, we believe that smart businesses pause at halftime not to dwell on what went wrong, but to strategize for the win.

Here’s the current reality:

• The economic climate has changed — again.

• Government priorities are shifting, especially around procurement, compliance, and tariffs.

• Consumer and client behaviors are evolving.

• And your costs? Likely higher than they were six months ago.

So, now what?

It’s time to reassess — not retreat.

Ask yourself:

• Do I need to reset or revise my 2025 goals?

  
  

  Maybe that aggressive growth target needs to become a sustainability target — or maybe you’ve weathered the storm and now it’s time to accelerate.

  
  

• Have my services or pricing kept up with the economy?

  
  

  Inflation doesn’t only hit your groceries. If your pricing model hasn’t been adjusted since 2023, you may be running at a loss without even realizing it.

  
  

• Has the way I do business evolved with today’s climate?

  
  

  Procurement timelines, evaluation methods, and federal focus areas have changed — have you changed your approach to match?

• Do my strategies align with the current administration’s focus?

  
  

  Are you targeting the right agencies? Are your capabilities aligned with current funding streams?

The second half can be your comeback.

This is your chance to:

✅ Adjust pricing to reflect increased costs and value

✅ Realign your goals with the new business environment

✅ Streamline operations for greater efficiency

✅ Pivot your business development strategies to stay competitive

At CREE Consulting, we’re helping clients reset their goals, rewrite their playbooks, and finish strong.

Whether you need a strategic recalibration or a financial tune-up, we’re here to guide you through the second half of the game.

📈 Need help reassessing your 2025 strategy?

Book a halftime strategy session with our team today and let’s make the second half your best half.

👉 Email Us Today To Schedule Your Strategy Session

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